Importance of a Customer Account Page for a Shopify Store

The importance of a customer account page for a Shopify store. On eCommerce sites, customers anticipate quick and seamless experiences. Websites that take a long time to load, have challenging navigation, or make it hard to locate content can quickly turn them off.

Most of the consumers, according to statistics, prefer to purchase from companies that provide individualized online experiences. Having a customer account page feature is one of the greatest and first steps towards offering a personalized experience on your Shopify store.

Basic functions like address and order management are available on the customer account page that you are given when setting up your Shopify business. However, you need more than Shopify's standard customer account page to guarantee that you can get recurring business.

To streamline their experience in your store, customers should be able to turn the pages of their customer accounts to review any information at any time. Customers should be able to access their saved goods, reorder with ease, and receive rewards all from their playground, which is your customer account. Let's examine the significance of the Shopify customer account page in more detail.

What is the Customer Account Page

A customer's complete information, including orders, delivery addresses, payment methods, card information, recently viewed products, Wishlist, exchange and refund details, and more, may all be found on a separate page called the customer account page. This page can make it easier for visitors to navigate your website. More significantly, you can increase sales with a customer account page.

You may immediately think of Amazon, Aliexpress, Walmart, and many other eCommerce companies that have outstanding customer account pages when the term "customer account page" is spoken.

How Do Sales Get Boosted From The Shopify Customer Account Page?

Well-designed Shopify customer account pages have a lot of power and can increase sales in a variety of ways. To better appreciate how a customer account page might assist Shopify stores in increasing sales, let's consider a scenario. Let's take an example where a consumer returns to your website to purchase after making one a few weeks ago.

They are prepared to check out after adding a few items to their cart. However, the entire checkout procedure must be completed anew, including entering personal information, adding a delivery address, choosing a payment option, etc. The buyer exits the website without purchasing out of frustration.

If you have a customer account page on your Shopify store, you can avoid this. How? To complete the checkout process, customers only need to log in to their customer account page, add things to their basket, and click a few buttons.

This is but one illustration of how having a customer account page boosts the likelihood of making sales. Let's examine some more elements that also increase sales on a customer account page.

Features of the Shopify Customer Account Page That Encourage Sales

The six features listed below for your Shopify customer account page can help you boost sales. So let's see the features.

Previous Orders  for Easy Access To Data

"Order history" is the most crucial component of the customer account page. A list of all the previous purchases the consumer has made is shown in this area. Customers may track their placed orders, shipping status, updates on exchanges, report problems, and follow up on returned orders all here. Additionally, by making it easier for customers to place recurring orders, this section increases sales prospects for Shopify companies.

Makes Repeat Purchases Faster And Easier

Making it simple for customers to make purchases will increase your sales. Certain things, like food and beverages, health care items, cosmetics, and self-care products, are now often purchased by consumers.

The Reorder feature can be useful in this situation. It can facilitate repeat business from clients. They only need to select the "Reorder" button. Additionally, you can use the information gathered from this part to advise customers to restock, which will increase online sales. Installing this Flits add-on paid feature lets you quickly set up the Reorder option on your Shopify store.

Wishlist Enables Users To Purchase Goods Later

59% of consumers do little more than peruse websites when they aren't quite ready to buy. Including a Wishlist feature on your website might be a great approach to entice these 59% of visitors back to make purchases.

Visitors who are just casually perusing your website have the option to add products to their Wishlist. They can even put in-stock items, forthcoming products, etc. here. When they're ready to buy, they'll come back to this area later. or when the product is being offered at a discount.

Additionally, you may entice clients back to your site by reminding them to buy the things they added to their Wishlist and making personalized offers to them. Simply put, raise your site's retention and engagement rates, as these will eventually result in conversions.

Building Loyalty with a Rewards Program

According to a Google study, more than fifty percent of users want the rewards program to be integrated into the online store's checkout procedure. That demonstrates how crucial the "Rewards" feature is to users. Because of this, you must include it on your client account page.

Rewards programs give customers additional benefits like discounts, exclusive deals, and credits for additional shopping. These points can be redeemed for additional product purchases. Additionally, the ability to accrue points for each purchase will encourage customers to make larger purchases from your business.

With the Flits customer account app, creating a rewards program is simple. You can integrate it into your client account page rather than just having it set up. Flit's premium add-on feature can also reveal information about how clients shop.

Login Easily with Social Login

A protracted registration process may turn off customers making their first purchase from your store. Is it not? Long forms take time to fill out, and nobody enjoys doing so.

Enable social login on your Shopify store to streamline the registration and login process for customers. The shopper will have to complete fewer steps as a result. They can register with only a few clicks and have their information immediately entered into your system by selecting choices like "login through Facebook."

Additionally, you can be certain that the data the customer gave is authentic. Did you know that forty percent of the time when enrolling on a new website, customers tend to provide inaccurate or missing information?

From now on, a customer only needs to click to log in each time they visit your website. Better customer experience is equal to quicker purchases and quick logins.

Perusing Past Purchases that Motivate clients to Purchase More

Adding sections like "Browsing history" or "Recently viewed products" to your website can improve customer engagement. Customers who return to these areas' merchandise stay on your site longer.

These sections contain a wealth of information about the interests and purchasing habits of the customers. You can use this data to target and personalize marketing campaigns, retarget customers, and other strategies to get them back to your website. To add the "Recently Viewed Products" feature to your customer account page, use Flits. This premium add-on function increases revenue.

How to Set Up A Personalized Customer Account Page On Your Shopify Store?

Establishing a customer account page with essential features might yield significant advantages when your products are excellent. This is how you do it.

A generic client account page is provided by Shopify. Order details and addresses for customers are stored on this page. The brand identity is not reflected in this basic customer account page customization. Furthermore, it lacks any unique elements that would enable clients to have a more customized experience.

Use Flits to give your Shopify customer account pages more power

You can improve the client account page and provide a more tailored experience by utilizing Flits.

1. Make changes to your client account page

The customer account page should have the same style and feel as the rest of your Shopify store. The personality of your brand must be reflected on this page.

2. Include add-on features

Wishlist, Awards, Recently Viewed Items, Social Media Sign-in, and so forth. Utilize the information gathered from these areas to target your marketing campaigns with the interests of your target audience and also provide tailored offers and product recommendations.

3. Increase the number of add-on features to improve the Customer experience

Customers are encouraged to spend more time on your Shopify site and make purchases through sections like Recently Viewed Products and Rewards.

Finally, It appears that you are now prepared to create the customer account page for Shopify. One of the most popular applications for client account pages is Flits. Numerous websites utilize Flits for its add-on functionality. So let's try it now.